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| 1) | Deciding the purpose of your lead generation strategies and the results you want
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| 2) | Doing your initial keyword research to find your best opportunities
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| 3) | Researching your competitors' activities
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| 4) | Adjusting your existing website to make it more user-friendly
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| 5) | Setting up your Google Adwords account
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| 6) | Inserting Google Analytics tracking code into your site
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| 7) | Adword Campaign Management and weekly optimisation
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| 8) | Using Analytics reports to tell you what is going on, once visitors are sent to your site
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| 9) | How to use landing pages to your advantage
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| 10) | More Advanced Adword optimisation techniques and 'owning' your category
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| 11) | Improving your conversion rates with 'goals' and comparison pages
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| 12) | Using the results in all your other marketing strategies
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